Writing through the Lens of Love
with Amanda Fearn
How connected do you feel to your marketing?
Do you feel like some of the things you've been told to do to get visible and make sales don't seem right?
If you're an empathic entrepreneur, it's time to align your marketing with the healing energy of your heart-centred business. In this masterclass, we'll look at what I mean by writing through the lens of love and we'll take a few creative leaps to link business writing, human expression and your unique powers.
OR JUST LISTEN
ABOUT AMANDA
Amanda is a copywriter and loves well-written words: on cafe walls, bus shelters and banners above busy commuters on the Tube. In her twenty years in the game, she's written a few of her own – mainly for websites and brochures but she's also put inspiring words on a call centre wall, slogans on beermats and friendly messages on bag hangtags.
Now she spends her days writing for the healers of the world, finding the company of coaches and therapists healthy and restorative.
One day she'll be writing about burnout in the corporate world, the next it'll be writing a script for a past life regression therapist. In her spare time, she plays board games with her children, grows cabbages and goes home to Cornwall to eat huge ice creams by the sea.
Three main takeaways:
1 - We'll look at the seedier side of marketing and how ditching the ick will make you feel like you've come home.
2 - What's the alternative? Can you have a strong message, connect with your ideal clients and preserve everyone's dignity?
3 - You'll pick up a few insider tips from a veteran copywriter.
BUSINESS LINKS
Her website, where you can peruse her plans, find out more about Amanda's ethos and book a chat: https://www.liftcopywriting.co.uk/
The Website Boutique, the done-for-you website collaboration that Amanda is a part of: https://thewebsiteboutique.com/
And her podcast with the ever-giving ever-green copy editing superstar Emma Hewlett on ethical and green marketing: https://anchor.fm/greenpeapodcast
“Lauren's whole approach to networking is a breath of fresh air and so refreshingly different to the fast paced pitching in other groups. At my first event I met a future client and went on to write her website content for her!.”
– SARAH DAVIS